Hello, San Francisco!

Hello, San Francisco!

Oscar Wilde once said, “anyone who disappears is said to be seen in San Francisco. It must be a delightful city and possess all the attractions of the next world.” And so we found ourselves amidst one foggy morning (hello Karl!), coffee in hand, ready to open our new Illesteva store on Fillmore Street. The newest addition to our family nestles on the corner of Fillmore and Sacramento Street – at the center of the hilly yet canine-friendly Pacific Heights neighborhood. It was important for us to have the latest location live and breathe in an environment where visitors and locals mélange perfectly in tandem.

We designed the space keeping favorite quirks of San Francisco in mind with a Californian feel: while «pleasing pink» paints our store’s front, reminiscent of classic Victorian homes, the stone floor, minimalist white walls and wooden furniture indoors bring us back to the easy energy embraced on a sunny Sunday afternoon lazing around China Beach. Guests coming to the store will not only find the latest collections of our handmade Italian eyewear and leather goods but also our in-resident plants – subsequently named Sabine, Gaia and Clémence, brought back from the local nursery in the Richmond.

Whether it’s a chat, some coffee or just to lounge on our sage green couch and browse for a fresh pair of sun or optical, feel free to visit us anytime at 2208 Fillmore Street.